Ther use of constant bold eye-catching colours such as red and pink have allowed Rihanna to create a bold digipak that stands out from others like it. the use of red hair and red lips on the cover have allowed her to portray her self in a sexual way. the use of her looking away from the camera suggest shyness and this is helping to emphasise the look that she is trying to achieve.
the inside cover and the CD match the use of red roses and a floral theme have been used to create a feminine style. the use of red roses has allowed Rihanna to portray a love and passion style through her digipak and album. on the cover there has been a close up shot of her face used this is effective because the use of bold imagery is what is sued to help sell the album and a photo of her is what does this.
on the back cover along with the track list images of her have been used there are no close ups of her face or expression but mid shots have been used to show her body and outfits these have been done in a provocative way. this is effective because this is one of the main features that appeals to the viewer and the buyers. this helps to create a more powerful selling point for the product.
the use of an insert that is telling the viewer about what Rihanna thinks of her music and what the songs mean allows the viewers to feel like they have a connection with her. this is used to allow the viewer to understand what Rihanna's music means to her and how she interoperates it her self once she has produced it.
No comments:
Post a Comment