Digipak Conventions

A digipak is a CD style casing for albums. the design is created specifically to the artists style and genre.

They normally include the following features:

• They have a gate fold like a book
• They are made form card or paper and the inner packing from plastic
• They tend to be used when special editions are released

The front and back panels - include the main promotion features to the pack these are used to draw the customers in. they tend to have the artist name photos and track list.
 The inside - includes more of the information this is where the CD is held and this can also include things such as lyric books and band profiles. the theme inside is more subtle this doesn't include as many photos of people as this is not the main part that is promoting the sales of the product.

The front
This needs to have a bold and eye-catching image on the front this needs to either be the artist or something that is easily related to the style. the album title needs to be on this to help identify who the digipak is from.

The Back
This needs to have the track list and other extra info on the artist this can include the record label. this is important because this shows the viewer what genre of music the artist is related with. this needs to have an effective image because this is one of the main things that the viewer looks at before purchasing this product.

The Inside
This needs to have the CD and a matching style that is used on the outside of the product. this can also include other features such as band profiles and lyric books. I think that by including features like this is allows the product to have a better impact on the viewer as they feel like they are getting more for their money.